Actor Byeon Woo Seok has been chosen as the new ambassador for Italian jewelry brand BVLGARI.

BVLGARI announced the appointment on May 11, explaining its choice as follows: "Byeon Woo Seok's refined appearance, his unparalleled charisma and the sincerity he demonstrates in his work deeply resonate with the House's artistic and creative values."

In a photoshoot unveiled alongside the ambassador announcement, Byeon Woo Seok perfectly showcased BVLGARI's iconic pieces and his distinctive style. The images feature the new "B.zero1" ring with its spiral design inspired by the Roman Colosseum, and the "Octo Finissimo" watch, distinguished by its elegant octagonal case.

BVLGARI notes that traditional aesthetics and contemporary design, combined with Byeon Woo Seok's signature sophisticated charisma, have created a striking style.

Byeon Woo Seok expressed his delight at the new collaboration: "I am very happy to work with BVLGARI. I am very attracted to the House's beautiful and bold creativity as well as its rich heritage. Through my activities as an ambassador, I want to fully convey these values to many people."

Byeon Woo Seok has been building his global popularity, which first surged after the drama "Lovely Runner" and is now reaching new heights with the series "Perfect Crown". The series is breaking records. Episode 10 reached 13.5 percent, peaking at 15.4 percent, which places the drama in fifth place for the highest ratings among all Friday-Saturday dramas in MBC history. The episode also caused a stir with a passionate kiss between the characters played by Byeon Woo Seok and IU. The scene lasted about one minute and thirty seconds, and the production added kissing sounds – something not typically done in Korean dramas – which became a hot topic of discussion across global social media.

In the near future, he will begin work on Netflix's adaptation of the webtoon "Solo Leveling".

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